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Beauty Industry

NGS Introduces New Campaign

Highlights the brand’s commitment to representing all human beings from all walks of life.

By: Beauty Packaging Staff

Born from the belief that skincare products don’t have to be so rigidly defined by gender, Non Gender Specific’s latest campaign, “The Brand for All Humans,” underscores and expands on this core belief, highlighting NGS as not only gender-inclusive, but as the brand to represent all human beings from all walks of life.
 
To showcase that the brand is designed with all humans in mind, this campaign is the first to feature real models alongside the product. Models of varying ages, genders, and skin tones and types reveal NGS as the brand that makes clean and effective skincare for all humans.
 
Everything Moisturizer
 
The campaign features NGS’s latest release, the Everything Moisturizer. A moisturizing face cream for all skin types, the Everything Moisturizer is packed with twenty‐three botanicals and natural oils that work to nourish and hydrate the skin. The nutrient‐rich formula absorbs quickly and is never greasy, leaving skin softer and brighter, while refining pores and reducing redness. The universal moisturizer can be worn during the day beneath makeup or at night as part of a bedtime routine.
 
Everything Moisturizer is sold exclusively at Credo Beauty store locations nationwide and on Credo beauty’s website until December 2020, retailing for $58.

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